Marketing Area Voices

ut dallas jindal Marketing student celebrating her graduation
Alma Quintero realized a dream of hers this week when she graduated with a bachelor’s degree in marketing and decorated her cap to commemorate the occasion. “I feel like (I decorated my cap this way) because I’m in marketing, and Disney has such a strong presence and marketing — and I’m a kid at heart. This degree means everything to me.”

Get to know the Marketing Area from the voices of the people who know best.

What better way to see how the Marketing Area at UT Dallas can help you achieve your goals than to hear directly from the people who have experienced it themselves. Bachelor’s and Master’s in Marketing alumni and current students, as well as faculty and staff members, have a lot to say about what you can expect from becoming a part of a Marketing program, working hard with your classmates and finally walking off the stage, diploma in hand, ready to advance in your career.

Student Experiences

Current Marketing students and alumni share their academic experience, outcomes, and insights. Read their stories and discover how Marketing programs have made an impact on their professional and personal lives.

Andrew F

Andrew Franco, BS’12, MS’12

Andrew Franco, JSOM graduate with BS’12 and MS’12, shares how completing his MS in Marketing enabled him to move his career forward.

Kyana Shamloo

Kyana Shamloo, BS’15

Product Marketing Manager, Freeman Company

I really enjoyed the marketing program at UT Dallas because they made it a point to have your class requirements be in various subjects. 
Rahul Rai

Rahul Rai

My trajectory will always be changed by my time at UTD Naveen Jindal School of Management MS Marketing program. It surpassed all expectations and provided me with unique insight. I’m aware that investing in myself by enrolling in this program has been and will continue to be among the best choices I’ve ever made.
Michelle Bassil

Michelle Bassil, MS ’22

The MBA & Master of Science in Marketing programs have provided me with the opportunity to gain a vast amount of relevant knowledge that is applicable to real-world business problems. I am grateful to have had the opportunity to further my education in a way that allowed me to pursue multiple interests simultaneously!
Christian de Lara

Christian de Lara, BS’17

Enterprise Business Development Representative, Salesforce

I believe that the UTD Marketing program has given me an incredible foundation to develop my professional brand. 
Pratiksha Tonpe and friends

Pratiksha Tonpe, BS’21

Class of 2021

The MS in Marketing program in the JSOM has offered so many fantastic opportunities where I could learn more about the industry and meet professionals. 
Rebecca Sollars

Rebecca Sollars, BS’20

B2B Client Solutions Executive, AT&T

I’m about to graduate, and I have secured a job with a Fortune 10 company, AT&T. I would never have been able to accomplish this without the help of UTD!
Varika Pinnam

Varika Pinnam, BS’20

Class of 2020

I chose to attend UTD because I felt I had found a community here before I ever even moved to Texas. I decided upon the Marketing program in particular because I wanted to be a part of a fast-paced, impactful business world but work creatively and be able to generate and implement new ideas rather than work in a rigid structure.
Lauren Sparger

Lauren Sparger, BS’20

Sports Marketing Graduate Program, Red Bull

During my time as a student, the BS in Marketing program allowed me numerous opportunities to gain real life marketing skill sets and business acumen.  
John Walling

John Walling, BS’21

Class of 2021

Being a part of the BS in Marketing program at UTD has been an enjoyable and adventurous experience for me.  
Hema Sheasha Sai Ganta

Hema Shesha Sai Ganta, MS ’22

MS in Marketing at UTD is an incredible program. I thoroughly enjoyed pursuing the Marketing Analytics and Customer Insights track. The courses and unparalleled knowledge of professors helped me gain a better understanding of analytical applications in a real-world business setting. I highly recommend this program to anyone who is passionate about marketing.
Liquin L

Liquin Luo, MS’17

Data Scientist, Apple

The MS in Marketing program gave me sophisticated marketing analytic knowledge and the ability to think as a thoughtful marketer. The career center at JSOM accelerated my career potential, helping me land a job at Apple.
Musa Ato

Musa Ato, BS’12

Managing Director, Adolfin Group

The UTD Marketing program was my foundation in crafting the League of Rebels brand. 
Tim Nguyen

Tim Nguyen, BS’19

Sales Development Associate, WESCO Distribution

The UTD marketing program provided me the resources and experiences that I was able to apply to my now ongoing career path. 
Mike H

Mike Hart, MS’14

Vice President of Sales, Lennox Industries

The UTD Marketing master’s program was a great experience. The networking opportunities were excellent, and the quality of the students added to the overall value of the program. I would recommend this program to anyone who wants to gain a deeper knowledge of marketing principles as they apply to the real world of business.
Holly Lynn

Holly Lynn

UT Dallas has helped me immensely by giving me the tools and knowledge to start a career path in the world of marketing right here in my hometown. I have grown with confidence to become a leader thanks to the many ways of communicating that have opened up to me, meaning things that were learned will not be forgotten!
Mahesh Jajoo

Mahesh Jajoo

This program has helped me grow in different domains of marketing. It is one of the only programs worldwide that allows you to choose multiple courses between tracks. The amount of research that goes into preparing the material for the course is amazing, keeping the teaching material up to date with the changes in the marketing field. It also has taught me the best marketing principles and lessons through its core courses, which I will use throughout my marketing career. Overall, a program that has taken care of all the ever-changing dynamics of marketing that I was looking for and helped me grow as a marketer.
Jo-Annie Au

Jo-Annie Au, BS’20

Class of 2020

Through the UTD Marketing program, I’ve been able to fuel my passion for advertising and content creation. The program has given me the opportunity to learn from professionals while also getting to work with real clients and local companies.
Ada Z

Ada (Zhu) Choi, BS’14, MS’15

Retail Strategy Manager, Samsung Electronics America

The MS in Marketing prepared me to face real-world challenges through very applicable courses and ample networking opportunities. The professors and courses gave me deeper knowledge. If you crave intellectual stimulation and growth, I’d highly recommend the master’s program at UTD.
Amber Quach

Amber Quach, BS’20

Class of 2020

The UT Dallas Marketing program has given me the ability to merge my strengths as a business-minded individual and also as a creative through their program.
See all Student Experiences

Student Testimonials

Marketing students, alumni, employers and partners talk about their invaluable academic experiences at the UT Dallas Jindal School of Management, providing advice, perspective, and vision.

Kyana Shamloo

Kyana Shamloo, BS’15

Product Marketing Manager, Freeman Company

I really enjoyed the marketing program at UT Dallas because they made it a point to have your class requirements be in various subjects. 
Mahesh Jajoo

Mahesh Jajoo

This program has helped me grow in different domains of marketing. It is one of the only programs worldwide that allows you to choose multiple courses between tracks. The amount of research that goes into preparing the material for the course is amazing, keeping the teaching material up to date with the changes in the marketing field. It also has taught me the best marketing principles and lessons through its core courses, which I will use throughout my marketing career. Overall, a program that has taken care of all the ever-changing dynamics of marketing that I was looking for and helped me grow as a marketer.
Amber Quach

Amber Quach, BS’20

Class of 2020

The UT Dallas Marketing program has given me the ability to merge my strengths as a business-minded individual and also as a creative through their program.
Rahul Rai

Rahul Rai

My trajectory will always be changed by my time at UTD Naveen Jindal School of Management MS Marketing program. It surpassed all expectations and provided me with unique insight. I’m aware that investing in myself by enrolling in this program has been and will continue to be among the best choices I’ve ever made.
Ana Corona

Ana Corona, BS’16

Assistant Brand Marketing Manager, Daltile

I was fortunate enough to have been included in high-visibility projects, some of which involved our company’s executive team. 
John Walling

John Walling, BS’21

Class of 2021

Being a part of the BS in Marketing program at UTD has been an enjoyable and adventurous experience for me.  
Ada Z

Ada (Zhu) Choi, BS’14, MS’15

Retail Strategy Manager, Samsung Electronics America

The MS in Marketing prepared me to face real-world challenges through very applicable courses and ample networking opportunities. The professors and courses gave me deeper knowledge. If you crave intellectual stimulation and growth, I’d highly recommend the master’s program at UTD.
Mao L

Mao Li, MS’14

Senior Manager of Competitive Intelligence, Health System, Marketing Insights and Analytics, Philips

The MS in Marketing program is a well-organized program with agile setup. It has different tracks to choose to fit your career direction. I highly recommend the program for further development in the marketing industry.
Pratiksha Tonpe and friends

Pratiksha Tonpe, BS’21

Class of 2021

The MS in Marketing program in the JSOM has offered so many fantastic opportunities where I could learn more about the industry and meet professionals. 
Brandon Borick

Brandon Borick, BS’20

Class of 2020

The UT Dallas BS in Marketing program has helped me pursue my interests in entertainment marketing by shaping its coursework to my own needs. 
Matthew Hong

Matthew Hong, BS’20

Associate I, Analyst Development Program at Liberty Mutual Insurance

The UT Dallas Marketing program has been invaluable in the pursuit of my career by providing me with a solid marketing foundation that enables me to stand out from and collaborate with my peers.
Varika Pinnam

Varika Pinnam, BS’20

Class of 2020

I chose to attend UTD because I felt I had found a community here before I ever even moved to Texas. I decided upon the Marketing program in particular because I wanted to be a part of a fast-paced, impactful business world but work creatively and be able to generate and implement new ideas rather than work in a rigid structure.
Holly Lynn

Holly Lynn

UT Dallas has helped me immensely by giving me the tools and knowledge to start a career path in the world of marketing right here in my hometown. I have grown with confidence to become a leader thanks to the many ways of communicating that have opened up to me, meaning things that were learned will not be forgotten!
Musa Ato

Musa Ato, BS’12

Managing Director, Adolfin Group

The UTD Marketing program was my foundation in crafting the League of Rebels brand. 
Christian de Lara

Christian de Lara, BS’17

Enterprise Business Development Representative, Salesforce

I believe that the UTD Marketing program has given me an incredible foundation to develop my professional brand. 
Liquin L

Liquin Luo, MS’17

Data Scientist, Apple

The MS in Marketing program gave me sophisticated marketing analytic knowledge and the ability to think as a thoughtful marketer. The career center at JSOM accelerated my career potential, helping me land a job at Apple.
Lauren Sparger

Lauren Sparger, BS’20

Sports Marketing Graduate Program, Red Bull

During my time as a student, the BS in Marketing program allowed me numerous opportunities to gain real life marketing skill sets and business acumen.  
Rebecca Sollars

Rebecca Sollars, BS’20

B2B Client Solutions Executive, AT&T

I’m about to graduate, and I have secured a job with a Fortune 10 company, AT&T. I would never have been able to accomplish this without the help of UTD!
Mike H

Mike Hart, MS’14

Vice President of Sales, Lennox Industries

The UTD Marketing master’s program was a great experience. The networking opportunities were excellent, and the quality of the students added to the overall value of the program. I would recommend this program to anyone who wants to gain a deeper knowledge of marketing principles as they apply to the real world of business.
Jerry H

Jerry Hao, MS’14

Data Scientist, Amazon

The MS in Marketing director and faculty changed my career trajectory to that of a data scientist. Thanks to the high level analytics courses and career-placement opportunities, I was able to get my foot in the door at a prestigious marketing agency, Brierley + Partners, followed quickly by opportunities at Hewlett-Packard, AT&T and Amazon.
See all Student Testimonials

Meet our Graduate Student Ambassadors

Our Master of Science in Marketing program has several student ambassadors chartered to provide help and information via email for new or prospective students on various topics, including the Dallas environment, housing, living expenses, academic and social life.

To contact one of these ambassadors, please click on the “email” button below an ambassador’s profile.

Troy Murray

Troy Murray

Thanks to the Fast-Track Program in Marketing, I will obtain my master’s degree in half the time and with half the finances it would normally take anywhere else. I am extremely grateful for this opportunity, as I can gain the qualifications necessary for me to thrive in my dream career of entertainment marketing.

Nishi, MS Marketing, Class of 2025

Chhattisgarh, India
Class of 2025, Fall

As a student in the MS in Marketing program at The University of Texas at Dallas, my academic journey has been exceptionally enriching. The courses I have undertaken nourished my passion for creative storytelling, consumer psychology, and data analysis. Along with consistent guidance, the program has facilitated meticulous degree planning by mapping relevant and suitable courses with our chosen concentrations. These courses emphasize the development of a problem-solving approach using industry-standard tools. Recognizing the revolutionary impact of artificial intelligence on the field of marketing, the program has also introduced an innovative course dedicated to leveraging AI, ensuring that we remain current with industry trends and distinguish ourselves in the field.

Lasya, MS Marketing, Class of 2025

Hyderabad, Telangana, India
Class of 2025, Fall

After earning my bachelor’s in computer science, I transitioned to a product marketing role through campus placement, gaining over two years of marketing experience. Wanting to deepen my marketing skills, I researched MS in Marketing programs and found The University of Texas at Dallas’s tailored curriculum focused on marketing management and analytics. The program offered excellent experiential learning opportunities, including industry collaborations and hands-on experience tackling real-world marketing challenges. Moreover, the university’s diverse and multicultural student community resonated with me. Learning alongside peers from varied backgrounds and cultures has enriched my educational journey and better prepared me for the globalized business landscape.

Yeshashwini Bekkary, Vice President, Communication

Role: Vice President, Communication

“Studying at The University of Texas at Dallas has been an incredibly rewarding experience. The broad selection of electives has allowed me to explore courses that align with my interests, such as Marketing Management, Marketing Research, Web Analytics, and Consumer Behavior. The interactive and hands-on nature of these classes keeps the learning process engaging and motivates me to excel. In addition to academic growth, I’ve had the chance to attend workshops and events where I’ve connected with industry professionals, gaining practical insights and guidance on navigating my future career path. The support from faculty, who are experts in their fields, combined with the dynamic campus environment, has truly enriched my time here. This experience has allowed me to develop both academically and personally, preparing me to take on future challenges with confidence and excitement.

Yasser Syed, President

Role: President of the MS Marketing Executive Student Leadership Council

“Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.” – Philip Kotler

My journey in the Master’s in Marketing program at the Jindal School of Management resonates with this quote. The program has refined my ability to blend marketing and entrepreneurship with a data-driven approach. My keen interest in consumer behavior science and market research, combined with the research and data-centric curriculum and diverse electives, has given me a deeper understanding of the evolving marketing landscape and aided me in understanding how to bridge the gap between consumer expectations and effective marketing strategies. The diverse community and the unwavering support from the faculty have enriched my experience, offering a global platform for growth. While mastering marketing is a lifelong pursuit, this program has brought me one step closer and prepared me to help others navigate its complexities. I’m eager to apply my skills and contribute to the growth of the marketing industry.
Sara Elsawy

Sara, MS Marketing Class of 2022

Virginia, Class of 2022, Summer

Hi All! I am currently pursuing my MS in Marketing focusing on Marketing Management. UTD has afforded me an incredible amount of flexibility and support throughout the program. I work full-time at a NYC based media agency and find myself applying knowledge I’ve learned at UTD every day. The flexibility and diversity of classes offered in this program is unmatched.

Ruthvik, MS Marketing, Class of 2025

Bengaluru, India
Class of 2025, Spring

As someone who had worked in marketing for three years without formal education in the field, the MS in Marketing program at UT Dallas has given me a broader perspective of the field by exposing me to many concentrations that I hadn’t been exposed to before. The program at JSOM offers a lot of flexibility, allowing you to choose courses across streams that interest you. This flexibility enables you to pick up skills most relevant to you and sets you up to become the marketer you aspire to be.

Shweta, MS Marketing, Class of 2025

Mumbai, India
Class of 2025, Spring

Joining the MS Marketing program at UT Dallas has been a transformative journey for me. This program’s robust curriculum, which blends analytical and creative insights, has significantly enhanced my skills. The supportive and diverse community has broadened my perspectives, fostering both personal and professional growth. As a student ambassador, I am eager to share these enriching experiences and guide prospective students to make the most of this exceptional program.

Lasya Nalagandla, Vice President, Event Planning

Role: Vice President, Event Planning

“Pursuing an MS in Marketing at The University of Texas at Dallas has offered me a new perspective on marketing. I’ve had the opportunity to study subjects that align with my interests, such as marketing web analytics, brand management, and digital product management. UTD’s diverse and multicultural student community has enriched my learning experience, exposing me to various perspectives. Through student organizations, I’ve taken up leadership roles, which have further broadened my understanding of collaboration and management. Additionally, I’ve been able to build a strong network, connecting with individuals who have helped me advance my career goals. The learnings extend beyond the classroom, as I’ve gained valuable insights and skills from every interaction, experience, and collaboration within the UTD community.

Juhi Shah, Assistant Vice President, Social Media & Video

Role: Assistant Vice President, Social Media & Video

With two years of experience as a Marketing Manager, I found that my passion for storytelling fits perfectly with my software engineering skills—telling stories backed by data and insights. This led me to the MS Marketing program, where the curriculum has allowed me to blend technical knowledge with marketing. The faculty’s industry expertise and the diverse perspectives of my peers have further enriched my experience. The program’s tight-knit community makes networking effortless, allowing me to connect with fellow students from rich, diverse backgrounds and learn from their experiences. The customizable tracks ensure I stay connected to my interests while learning new skills and preparing for the evolving challenges of the industry. All in all, the MS Marketing program has been a fantastic launchpad, providing me with the skills and connections needed to thrive in today’s fast-evolving marketing world!

Yeshashwini, MS Marketing, Class of 2025

Hyderabad, Telangana, India
Class of 2025, Fall

Having worked for two years in marketing, returning to study for an MS in Marketing at JSOM has helped me strengthen my foundational concepts and learn relevant current market skills. The program’s flexibility in allowing students to choose their tracks provides numerous opportunities. The group projects and interactions have been instrumental in learning the subject practically, and they have also helped me improve my personality and critical thinking. Additionally, you can be assigned a marketing mentor who will guide you on how to choose your subjects and succeed in the real world. Moreover, I have joined clubs like the American Marketing Association and the Project Management Club, where I have had opportunities to meet and learn from professionals who are already excelling in their careers.
Cole Brannon

Cole Brannon

Taking the Fast-Track has given me the opportunity to advance my professional career by getting a master’s degree with reduced tuition costs and time investment. It really is a great way to speed up the advancement of your professional career.

Nishi Arora, Vice President, Social Media & Video

Role: Vice President, Social Media & Video

Before joining the MS Marketing program at The University of Texas at Dallas, I had a strong background in design, which sparked my curiosity about how to quantify the impact of creative work. What’s truly amazing about the MS Marketing program at The University of Texas at Dallas is that it has something for everyone, regardless of their background. The program’s flexibility allowed me to tailor my studies to bridge both worlds, combining my design expertise with marketing strategies. This has been invaluable in helping me apply creative thinking to data-driven projects, making my learning experience even more enriching and relevant.

Juhi, MS Marketing, Class of 2025

Vadodara, Gujarat, India
Class of 2025, Spring

The MS in Marketing program at JSOM stands out as one of the best STEM-based programs in marketing, offering a range of tracks including Brand Management, Marketing Analytics, Digital Marketing, and more. The program emphasizes flexibility, allowing us to tailor our studies to our interests. Having done a master’s degree in the past, I feel fortunate to pick subjects from different tracks that interest me and widen my horizons in the field of marketing. The curriculum is very well designed, and I’ve found it very helpful in securing internships, connecting with industry experts, and customizing my academic path to align with my career goals.
See all MS in Marketing Student Ambassadors

Alumni Spotlights

Read the success stories from JSOM alumni who earned their degree from the Jindal School of Management. These alumni are current professionals who share their insights about their experience and life after graduating from UT Dallas.

Chanel Ebanks-Texada, BS’16

Watson Customer Engagement Account Executive, IBM

Ebanks-Texada has launched her career at IBM, where she is prospecting and generating business in the public sector.

Paulina Jesionek, BS’13, MS’15, MBA’15

Marketing Program Specialist, UT Southwestern Medical Center

Jesionek graduated cum laude in Fall 2013 with two undergraduate degrees – Global Business and Marketing. She delivered the commencement address that year.

Glenn D. Lovelace, BS’81

CEO, Peñasco Valley Telephone Cooperative, Inc.

Lovelace graduated from what was then the School of Management with a marketing degree and minors in computer science and finance.

Mindy Tiu, BS’14

GE, Commercial Leadership Program

Mindy Tiu, now living in Stamford, Conn, fully embraced her time at UT Dallas by taking part in a broad range of campus activities.

Kate Reagan, BS’15

Assistant Vice President, Business Development, Texas Capital Bank

In Reagan’s role at Texas Capital Bank, she leans on both degrees she earned at Jindal School – a bachelor’s degree in accounting and marketing.

Matthew A. Thompson, BS’12

Automation Marketing Manager, StructuredWeb

Matthew A. Thompson, who majored in marketing, moved to New York City soon after graduation. Once there, he landed a job at ALM, a specialized business news and information company largely focused on the legal community.

Randall Tan, BS’13

Key Account Manager at Softlayer, An IBM Company

Randall Tan had plenty of success before launching his academic career at The University of Texas at Dallas.

See all Alumni Spotlights

Marketing Resource Articles

Discover how Marketing faculty are researching, publishing, speaking and engaging in the business community. The authors of these articles also include Marketing students, staff and friends

Julie Haworth

Capstone Senior Projects Provides Real-World Solutions for an Array of Clients

The Professional Program in Marketing (PPM) is a program that provides supplemental workshops and professional opportunities while also encouraging participation in rigorous courses. This elite program was the brainchild of a past Capstone Senior Project Marketing (MKT 4395) course.

what is brand management

What Does a Brand Manager Do?

Marketing Career Focus: Brand Management

A brand manager is responsible for the overall image of a product or person. Key elements of the job are researching the marketplace to determine where the product or client fits in.

Jindal School undergraduate interns

How Our Marketing Students Land Over 150 Internships Every Year

The BS in Marketing program’s required internship is important for acquiring needed experience to land that first job. It’s also a crucial part of our trilogy experience, which includes completion of an internship, 100 hours of community engagement experience and a capstone senior project course.

Julie Haworth and Claudia Kwee

Research Isn’t Just for Science Majors — It’s for Marketing Majors, Too!

While a BS in Marketing program student, Claudia Kwee had a chance to conduct a research project and present it at an educators’ conference in Houston.

Marketing student organization meeting

Now Is a Good Time to Help a Nonprofit Organization

By being part of the UT Dallas community, we know we are blessed with support, resources and connections — but most of all hope.

Shannon Cotts, Collegiate Marketer of the Year

Students’ Work Played a Part in a Corporate Acquisition

In May 2019, Shannon Cotts won the DFW AMA Collegiate Marketer of the Year award for her outstanding data analysis provided to startup business Fixd, a Dallas-based home warranty and service repair business.

Tom Henderson, article author

What You Learn From Capstone Senior Projects

Capstone Senior Projects give students a taste of real-world situations. Students gain experience working with corporations in the community, showcasing their expertise and professionalism.

See all Marketing Resource Articles

Marketing Blogs & News

Find advice and resources you need as a current or prospective student in marketing.

Fred Perpall for the 2020 Scholarship Breakfast

External Relations and Development Teams Earn Marketing Association Award

Efforts to make the Jindal School’s annual major fundraiser, Scholarship Breakfast, a success in 2020 despite COVID-19 were recognized with an award from the Dallas-Fort Worth chapter of the American Marketing Association.

digital marketing meeting of professionals

What Is Marketing Automation?

Marketing Career Focus: Marketing Automation

Overview of needed skills for marketing automation careers and how these map to the courses offered at the MS Marketing at UT Dallas. Our program is one of the few in the nation to offer a specific course in marketing automation and campaigns.

A lady

Alumna at Nonprofit Confronts a Global Crisis With Local Impact

Lessons from the Jindal School, particularly the importance of being flexible, resonate for an alumna facing the COVID-19 crisis at a food bank’s font lines. And a marketing professor offers ideas on how students can help from home.

Comets Shine at the Phi Beta Lambda National Leadership Conference

UT Dallas student competitors scored a record number of first-place finishes at the Phi Beta Lambda National Leadership Conference. All 10 UTD contestants placed in the top 10 in every event they entered.

Work

It’s All About How Much You Want It

Does success come from luck or endeavor? Or is it really all about how much you want it? Read to hear Yan Wang’s take on success in the marketing world.

sales-program-earns-high-honors-at-first-international-competition-featured

Sales Program Earns High Honors at First International Competition

Jindal School sales students made a notable first foray into competing abroad this spring, placing first and third in the speed-sell contest and second in role-play at the 2019 UK University Sales Competition in Edinburgh, Scotland.

Product management marketing students

What Does a Product Manager Do?

Overview of skills needed for product managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The job of the product manager is to discover a product that is valuable, usable and feasible.

ut-dallas-excels-at-deca-conferencewith-freshmen-leading-the-way-featured

UT Dallas Excels at DECA Conference—With Freshmen Leading the Way

Freshmen members of the UT Dallas DECA chapter won all the first-, second- and third-place prizes the chapter earned at the 2019 DECA International Career Development Conference in Orlando, Fla. In all, 34 UT Dallas students competed at the event.

jindal-school-top-10-us-news-2020-online-rankings-featured

Jindal School in Top 10 in US News 2020 Online Rankings

Both the Naveen Jindal School of Management’s online MBA program and its other online graduate programs ranked No. 6 in 2020 rankings recently released by U.S. News & World Report.

Marketing meeting about social media

What is Social Media Marketing?

Marketing Career Focus: Social Media Marketing

Overview of skills needed by social media marketing managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. Our program not only offers in-depth courses in social media but also in related areas.

Super Bowl Ad

Super Bowl Ad Trends to Expect this Year

On Super Bowl Sunday, whether the game’s a good one or a great one, make sure you don’t miss the real game within the game — the commercials. Prof. Biswas gives us a sneak peek of what Super Bowl ad trends to expect this year.

Jindal school marketing students working together

What Does a Marketing Manager Do?

Overview of skills needed for marketing managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The marketing manager occupies a generalist’s role.

Jasmine Nguyen

Jindal School Junior Wins Collegiate Marketer of the Year Award

A marketing and global business junior recently won the 2021 Collegiate Marketer of the Year Award from the Dallas-Fort Worth chapter of the American Marketing Association. Jindal School students have earned the award eight times in the last decade.

Jindal School Students Earn Scholar Award for ‘Rolling with the Punches’

Three Jindal School students have been named recipients of $15,000 Texas Business Hall of Fame Foundation Scholarships.The students as well as the foundation have had to make pandemic-related adjustments to doing business.

Graduate marketing and advertising meeting

What Does an Advertising Professional Do?

Overview of skills needed for advertising professionals and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas.

A lady

JSOM to Prepare for Sales and Lead Development Jobs

For business school students, insight on the future of the job market is helpful, and we have the scoop. Entry-level sales roles are on the rise. Learn more about what you need to get one of these roles post-graduation.

phi-beta-lambda-turns-in-strong-performance-at-texas-state-leadership-conference-featured

Phi Beta Lambda Turns in Strong Performance at Texas State Leadership Conference

Based in the Naveen Jindal School of Management, the UT Dallas chapter of the student organization Phi Beta Lambda brought home 26 first-, second, and third-place awards from the Texas State Leadership Conference.

JSOM marketing student Aaliya Mohammed.

Student Spotlight: Aaliya Mohammed

Aaliya Mohammed is pursuing a Bachelor of Science in Marketing at the Naveen Jindal School of Management and she is expected to graduate in December 2024.

jsom-student-wins-marketer-of-the-year-award-for-impactful-class-project-featured

JSOM Student Wins Marketer of the Year Award for Impactful Class Project

A Jindal School marketing student won the DFW American Marketing Association’s 2019 Collegiate Marketer of the Year Award. Shannon Cotts’ success marks the sixth time since 2012 that a JSOM student has won.

Creative marketing office space

What Does a Brand Manager Do?

Overview of skills needed by brand managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The advertising and branding track has 4 core courses covering interactive and digital marketing, branding, and more.

Read more Marketing Blogs and News Stories Read more Bachelor’s in Marketing Blogs & News Stories
Read more Master’s in Marketing Blogs and News Stories
See all MS Marketing Career Focus Blogs

Bachelor’s, Master’s or PhD in Marketing?

Bachelor’s Degree Program

Build your understanding of marketing fundamentals and learn skills in communication, branding, analytics and more.

BS in Marketing

Master’s Degree Programs

Master the skills that empower you to understanding customer needs and the competitive environment.


MS in Marketing

PhD with Marketing Concentration

Develop strong research skills that are especially relevant for students interested in an academic career.


PhD in Marketing